Better Business Founder

Starting a Brand for Children to Tackle the Waste Problem by Mary Marland (part 1)

Episode Summary

Mary Marland is a fashion business owner who has left her job as an investment banker to launch her brand WILD DOVES. In this insightful conversation, Mary will tell us how… waste in the infant wear industry inspired her to start her own business. Of course, we will be talking a lot about waste, but also we will hear how Mary went down a real rabbit hole when she started sourcing and asking the real and sometimes, uncomfortable questions. Among many other things, Mary also will tell us about the different types of materials, what’s behind the certifications and why her brand is gender-neutral. As you will notice, Mary is a true shaker in the industry. The business she is building would spark an ineluctable fire in this massive industry that needs a real transformation at every step of the value chain. I’ve learned a lot in this fun conversation with Mary Marland and I hope you will too.

Episode Notes

02:00 Mary’s Vision of the world: Conscious living and more deliberate living

04:00 Mary launched Wild Doves to solve waste problem generated by the infant wear

08:00 The fashion items disposal problem and waste generated by the industry

13:00 Compost of 100% natural fashion fiber, repurpose and resale used fashion items

17:00 Discussions about recycling fibers used in fashion

19:30 The truth about bamboo fabrics

24:30 Her experience sourcing for fabrics with the minimum footprint

28:30 Mary’s definition of a sustainable fashion business, from farm to landfill.

32:30 Being gender-neutral with infant’s wear to break the organized bias from the fashion industry to always sell more items

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NUGGETS:

  1. Most people treat infant’s wear as disposable
  2. There’s no such thing as zero-footprint. 
  3. You cannot consider sustainability without considering the waste issue, so that is farm to landfill
  4. Bamboo is sustainable in agricultural terms but not as fabric as it requires chemicals in the making process (bamboo viscose)
  5. It wasn’t until the 19th century that consumerism created boys and girls clothing

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To connect with Mary Marland and to find out more about WILD DOVES https://wilddoves.com/

Host: Leekei Tang

Contact: hello (at) betterbusinessfounder.com

Music credits: Mister Sunny Face by Wayne Jones / Blue Skies by Silent Partner / Happy Ukulele by Scott Holmes